The passion of India for jewellery dates back 5,000
years to the civilization of the Indus Valley. Although the designs then were simple, over the years, jewellery became
more lavish, heavily encrusted with pearls and gemstones set in precious metals like gold.
Jewellery was not just meant for adornment; it also denoted social status and was considered a store of value and
were worn to enhance the beauty of women.
The rich and diverse cultural Heritage in India has played a major role in influencing the designs
of jewellery, particularly in the marriage jewellery segment over the years.
On the basis of the buying behaviour of the brides-to-be, we have learnt that Wedding Gold Jewellery
has got replaced by Diamond Jewellery for their Wedding-day.
Chokers are trending heavily it is a sizeable, chunky neckpiece or a standard-size
choker layered with a long necklace. “Brides opt for handcrafted gold chokers featuring floral motifs and intricate patterns.
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